Kiwibank Branch Refresh:
reconnecting the brand with customers
LISTEN: Kiwibank were unhappy with their branch design and felt it was disconnected from their new brand identity.
TRANSLATE: After auditing the stores and with a tight budget, we identified a lack of warmth and personality in the branches and developed a suite of design solutions to enhance the connection to brand.
CREATE: We took inspiration from the brand identity colour palette and graphic patterns and created a series of rugs to help define zones, wall treatments and signage.
DELIVER: The modular design solutions were developed a rolled out to the entire branch network nationwide.