Kiwibank Branch Refresh:

reconnecting the brand with customers

LISTEN: Kiwibank were unhappy with their branch design and felt it was disconnected from their new brand identity.

TRANSLATE: After auditing the stores and with a tight budget, we identified a lack of warmth and personality in the branches and developed a suite of design solutions to enhance the connection to brand.

CREATE: We took inspiration from the brand identity colour palette and graphic patterns and created a series of rugs to help define zones, wall treatments and signage.

DELIVER: The modular design solutions were developed a rolled out to the entire branch network nationwide.

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