Comvita Auckland International Airport:
Redefining duty free shopping
LISTEN: With a challenging site off the main central walkway inside Aelia Duty Free, Comvita wanted to create a store that stood out from the crowd and attracted attention.
TRANSLATE: As a brand built on a love of bees and nature with an international reputation for premium quality Mānuka honey, our approach was to create a bold hive like ceiling feature to act as a beacon and entice exploration.
CREATE: We created a multi-sensory experience rather than just a store. The 14sqm organic formed space, finished in warm honey tones breaks from tradition with a large scale installation created using 10,000 beeswax dipped fabric cones, made with wax from Comvita’s own hives.
This stunning feature is complimented with a custom LED screen wrapping the column, scent and sound from the hive and a 4 minute ipad honey tasting experience with spatial audio.
DELIVER: The entire store design and experience was delivered to the highest standard and has received high praise from customers, this has translated to a consistent increase in sale of over 65% since launch.
Awards
Retail Interiors Association Awards
Supreme winner
Winner - Health and Beauty Category
Winner - Digital Integration
Winner - Innovation
Designers Institute of New Zealand - Best Awards
Bronze Pin
Retail Environments up to 150sqm
Spatial Colour Award
Judges comments
“The Comvita Auckland Airport design maximised the exposure of the brands in a fast-moving traffic zone. The use of technology, colour and distinctive design elements are brought to life by impeccable craftmanship and provide a visual and unique sensory retail experience. The interactive nature of the fitout increases customers dwell time, allowing them to enjoy the natural NZ products on offer”
“Comvita products stand proud on the global stage, and this design, it’s conceptual thought and detailed execution ensure the brand is beautifully and uniquely presented amongst the busy and competitive airport retail environment. A unanimous winner that embodies design, craftmanship, and retail theatre at its best, within its modest footprint”.
NZ Retail Interiors Judges 2024
