Meet the Founder

Danielle Barclay

Creative Director and Experience Strategist

With a Diploma in Commercial Arts and Interior Design from Melbourne coupled with a background in marketing and management, Danielle is both commercially minded and creatively driven.

She has led global design agencies in both Australia and New Zealand and was responsible for forging a new way of designing branded environments , where rather than treating each design discipline as separate, she brought them together as one, blurring the lines to create a cohesive and powerful customer experience. 

She has 25+ years experience and is skilled at translating brands into 3 dimensions by developing unique ideas and designs that are world class.

Danielle is supported by a core team of collaborators including interior architect, creative strategist, digital developer, design director and project manager and builds a team around your project to suit the scope and budget.

Contact Danielle today

Email: danielle@weblurthelines.com

Phone: +64 273972112

Location: Mt Eden, Auckland

Team of collaborators

  • Michael Crampin

    Creative Strategist

  • Naomi Rushmer

    Interior Architect

  • Preston Thomas

    Digital Design Lead

  • Craig McKay

    Creative Technologist

  • Nikki Scott

    Design Director

  • Vicky Curtin

    Client and Project Manager