Design for human experience
Expressive interiors designed to tell a story.
Interior design, styling, creative direction and experiences for residential and commercial clients.
Blur the lines is an award winning design studio specialising in interior design, creative direction and experiences for residential and commercial clients.
Our approach merges beauty with purpose, creating inspiring spaces and experiences that you can step into, feel and remember.
Designing for residential, retail, workplace, hospitality, brand and experience.
We blur the lines.
“I love to create expressive interiors that tell a story and reflect the people within them.
Throughout my 20 year career I’ve been fascinated by the power of design to influence the way we feel, connect and live.
I balance bold ideas with refined functionality to deliver spaces that are truly unique ”
Danielle Barclay
Creative Director and Interior Designer
DIPLOMA OF COMMERCIAL ARTS (INTERIOR DESIGN AND DECORATION) - CATC DESIGN SCHOOL AUSTRALIA
CERTIFICATE OF INTERIOR DESIGN - NANETTE CAMERON SCHOOL OF INTERIOR DESIGN NEW ZEALAND
MEMBER - DESIGNERS INSTITUTE OF NEW ZEALAND
MEMBER - NEW ZEALAND RETAIL INTERIORS ASSOCIATION
Luxury gift box packaging for global release
To help celebrate 60 years of the Robert Mondavi Winery brand, Constellation Brands asked us to design a luxury gift box for global release.
A new geometry of living for a central Auckland residence
Renovation of a 1910 villa taking inspiration from the original hallway arches to reimagine the living space form and function.
Connection to kiwi nostalgia at Auckland Airport
New brand and multi site retail interior design
Comvita multi sensory brand experience reimagines duty free shopping
Store in store interior design and digital experience
Global Mānuka honey company Comvita wanted to connect their 50 year brand story with global consumers in a new way. Here’s the story of the new brand world’s we created including flagship store, store in store, immersive theatre experience, new premium products, displays, signage, motion graphics, photography, sound design, digital experiences and workplace design.
"Danielle and I had a meeting of minds and reframed what a retail experience looks and feels like and I’m just so proud of the result”– CEO Comvita
Designing a new brand world for Comvita
TRUSTED BRAND PARNERSHIPS
Recent Awards
Best Awards 2025
Take Home Airport Store
Silver Pin Spatial Colour Award
Bronze Pin Retail Environments Multi Site
Best Awards 2024
Comvita International Airport Store
Bronze Pin Spatial Colour Award
Comvita International Airport Store
Bronze Pin Retail Environments up to 150sqm
Good Design Awards Australia 2024
Comvita Paengaroa Workplace
Best in Show Architectural Interior Design
Comvita Paengaroa Workplace
Gold Winner Architectural Interior Design
NZ Retail Interiors Red Awards 2024
Supreme Award
Health and Beauty Winner
Innovation Excellence Winner
Digital Integration Winner
Comvita International Airport
Latest Press
Mt Eden Villa Renovation
Retail Innovations Global Report 2025
Comvita Best in Category feature
Inside FMCG
Comvita store wins supreme design award
MA+D
Blur the lines takes top award
Resene
The bees knees
Architecture Now
Falling for the bees