LISTEN: Sheridan wanted to create a new format store to better connect customers to their design process through education and inspiration.

TRANSLATE: We developed a new concept and name ‘Sheridan Studio’ inspired by Sheridan’s in house design studio and created a design which put inspiration at the centre and enabled them to merchandise their growing homeware ranges.

DESIGN: The flexible design was a shift from their traditional retail format and enabled customers to explore the wider product range, mix and match to create their own unique look and receive guided advise from the in store team.

DELIVER: The store was delivered end to end from concept through to delivery and rolled out across Australia.