Kiwibank:
Head office building signage that embraces sustainability
LISTEN: Kiwibank staff were moving into a new building in Auckland and wanted some exterior signage that represented their brand.
TRANSLATE: We took inspiration from the 6 star rating of the building as well as Kiwibank’s passion for sustainability and decided to create something that embraced the importance of recycling in action rather than just words. In New Zealand the volume of plastic bottles which goes to landfill each year is staggering.
DESIGN: The unique design drew inspiration from the history and topography of the area which is reclaimed land and is a unique artistic representation of the evolution of Wynyard Quarter.
The colour gradation of green and clear bottles represents the original untouched environment, the ocean and the natural movement of water. The distinct seams of amber represent development through infrastructure and roads which have transformed the area.
DELIVER: The 11,536 420ml bottles which act as light diffusers for the sign, were all collected at Eden Park games prior to lockdown and then sorted into colour, cleaned and de-labelled by hand with the help of students from Tangaroa College.
Credits
Creative Director
Danielle Barclay
3D designer
Ethan Wilson
Producer
Elizabeth Roebeck
Agency
99
Signage contractor
Neo Signs