Comvita Wellness Lab:
A shift from export to lifestyle brand
AWARDS:
NZ Interiors Award 2021
Retail category winner
Good Design Australia Award 2021
Gold winner: Architectural Interior Design
Best Design Awards 2021
Gold pin: Spatial Retail Environments
Bronze: Spatial Exhibition
Bronze: Digital Installation and Exhibition
Finalist: Moving Image long form
Finalist: Product Furniture Finalist
Retail Interiors Red Awards 2021
Health & Beauty Winner
Shopfront Excellence award
Digital Integration award
LISTEN: Comvita wanted to shift from an export brand to a direct to consumer lifestyle brand, spearheading cementing their premium wellness positioning globally.
TRANSLATE: We immersed ourselves in their 50 year old brand and stories and identified a need to connect customers more deeply to the science behind their health products through the power of taste.
DESIGN: We created a wellness lab concept store which was a multisensory physical and digital tribute to bees and nature. 50% of the store was dedicated to a 180 degree immersive theatre to educate customers on the product and brand.
DELIVER: From concept to launch was less that 6 months in amongst the Covid pandemic. The store was become a beacon for international tourists and a showcase piece for the brand globally. The store was officially opened by the then Prime Minister Jacinda Ardern.
Credits
Creative Director
Danielle Barclay
Interior Architect
Naomi Rushmer
Creative Technologist
Craig McKay
Project Manager
Jessie Stent
Film Director
Jon Baxter
Music Composter
Peter Hobbs
Film Producer
Lani Rain
Shopfitter
Complete Construction