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Comvita Wellness Lab:

A shift from export to lifestyle brand

AWARDS:


NZ Interiors Award 2021

Retail category winner


Good Design Australia Award 2021

Gold winner: Architectural Interior Design


Best Design Awards 2021

Gold pin: Spatial Retail Environments
Bronze: Spatial Exhibition
Bronze: Digital Installation and Exhibition
Finalist: Moving Image long form

Finalist: Product Furniture Finalist


Retail Interiors Red Awards 2021

Health & Beauty Winner
Shopfront Excellence award
Digital Integration award

LISTEN: Comvita wanted to shift from an export brand to a direct to consumer lifestyle brand, spearheading cementing their premium wellness positioning globally.

TRANSLATE: We immersed ourselves in their 50 year old brand and stories and identified a need to connect customers more deeply to the science behind their health products through the power of taste.

DESIGN: We created a wellness lab concept store which was a multisensory physical and digital tribute to bees and nature. 50% of the store was dedicated to a 180 degree immersive theatre to educate customers on the product and brand.

DELIVER: From concept to launch was less that 6 months in amongst the Covid pandemic. The store was become a beacon for international tourists and a showcase piece for the brand globally. The store was officially opened by the then Prime Minister Jacinda Ardern.

Credits

Creative Director
Danielle Barclay

Interior Architect
Naomi Rushmer

Creative Technologist
Craig McKay

Project Manager
Jessie Stent

Film Director
Jon Baxter

Music Composter
Peter Hobbs

Film Producer
Lani Rain

Shopfitter
Complete Construction

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