Air NZ Matariki Experience:

Sharing traditional stories through cutting edge technology

LISTEN: The intention of this highly ambitious interactive project for Air New Zealand was to celebrate Matariki, support Te ao Māori and champion the use of Te reo Māori through storytelling.

TRANSLATE: We took the traditional cultural story of Matariki as told by cultural storyteller, Joe Harawira and interpreted it in a way that would be immersive and inclusive.

CREATE: Through mixed reality, customers were transported onto digital replica of a 7m carved waka to fly through the guardians realms and into the sky to learn about Matariki all without leaving the room.

We blended the real and digital world authentically through the use of digital replicas, film and narration by our lead storyteller, Joe Harawira.

DELIVER: We built the whole experience digitally whilst maintaining cultural integrity which was enjoyed by visitors at Canterbury Museum in Christchurch and Te Puia in Rotorua.

Awards

Good Design Australia

2023 Game Design and Animation Winner

Best Awards 2022

Bronze: Installation and Exhibition

Retail Interiors Red awards 2022

Winner: Digital Integration

Merit: Customer Experience