Comvita Augmented Reality Retail Experience

Using Augmented Reality, customers can explore a New Zealand forest and meet bees via a tablet inside the Wellness Lab.

We built 3D native trees and plants and placed them throughout the environment using object occlusion to enable customers to explore the forest and a beehive in an immersive way.

Whilst in the Manuka forest, customers can learn about the unique roles of bees within the hive. We designed a simple navigation interface using iconography to enable users to choose an area of interest.