Comvita Wellness Lab wins retail category at NZ Interiors awards 2021

The Jury comments: “This sumptuous, sensory space brings a gallery and spa experience to the retail domain through a combination of seduction and education. Fully engaging with a wide range of senses, the Comvita Wellness Lab succeeds in developing the brand in unexpected ways, where the focus is on the product rather than on sales. A unique, immersive tasting and multisensory experience delivered from the perspective of a bee – without being reduced to a gimmick – is designed to bring us closer to nature and help us fall in love with bees again. As much thought has been given to the online retail experience as to the in-store purchase. It is hardly surprising that this exceptional project, with its golden curves and glowing forms, is likely to be used as a prototype for the brand and rolled out internationally.”